Amazon UPC Codes - Everything You Need To Know

Notice! - If you are an Amazon seller whether you are new or if you've been one for 10+ years, you need to spend the time to read all of the content on this page. This is the single most important and valuable page regarding the use of UPC & EAN codes for Amazon on the entire internet. If you take your Amazon business seriously, then this article is a gold mine of highly detailed information. There is no other group of humans on planet earth that know more about the use of UPC codes on Amazon than our support team. If you have a question regarding UPC codes for Amazon scroll down to the bottom of this page where you can ask a question publicly and it will be answered directly by our support team publicly.

 

Have you read that you can only use UPC codes from GS1 for use on Amazon? Where did you read this information? Did you learn about it from the Amazon help section or maybe even a website who promotes their GS1 UPC code purchasing service? Maybe even a friend told you this information? We are here to tell you that EVERY article and forum post up to this point in 2019 that has this information posted is FALSE. The information posted in this article below will explain why the UPC codes that we sell are worth their weight in gold and there will NEVER be a time where our UPC codes are not accepted on Amazon. The founder of our company has been selling products through Amazon since early 2008, prior to the requirement of using UPC codes when creating product listings. Yes, there was once a time where you could create a product listing on Amazon without entering a UPC code! To give you a background about our experience when dealing with Amazon and UPC codes, here are some stats: Over 250,000+ customers (90%+ Amazon Sellers), over 300 Million UPC Codes sold with clients in over 150+ countries worldwide. Between our founder and our main Amazon UPC code support rep Michael we have logged over 10+ hours a day doing customer service alone for Amazon sellers. At roughly 50 hours per week multiplied by 52 weeks in the year, multiplied by 6+ years we have effectively assisted Amazon sellers for at least 15,000+ hours and counting as of the time of writing this in 2019. We have seen so much false information being spread regarding the use of UPC codes on Amazon that we've decided to provide the full story and every solution to resolve your Amazon UPC code issues publicly, so that everyone benefits from this. This article will be constantly updated and modified to reflect any changes that take place.

Amazon and GS1 have worked together to form Amazon's current UPC code policies and the information posted on this page is here to serve as a reversal of their policies. GS1 has tried to devalue the original UPC codes that were assigned from the very beginning of the UCC (now known as GS1) in order to "lease" the UPC codes that they sell now. The UCC used to actually "sell" it's UPC codes to their customers, they weren't forced to pay renewals on their UPC codes. GS1 today as we know it no longer "sells" UPC codes, they "lease" the UPC codes to you. The UPC codes that we sell to you are worth their weight in gold as they do not require a renewal fee to be paid to either GS1 or to us. What would happen if you could no longer buy a home and all you could do is rent a home for the rest of your life? This is exactly what they are doing. However, GS1 is competing now with companies like us who sell an even better product than what they sell. How do you stay competitive while selling an inferior product? Either offer cheaper prices or find a way to devalue the better product to sell your own inferior product. This doesn't just affect companies like us. It affects you as the consumer, it affects the original prefix owners who have their prefixes grandfathered into system and it affects any legitimate UPC reseller who sells UPC codes from these grandfathered prefixes. We will no longer stand for this and sit idly by and watch this nonsense take place. The true value of the grandfathered UPC codes will become known and we will make it known with the millions of dollars of advertising costs that we spend each year. We have provisions in place to ensure that every UPC code that we sell will be accepted at Amazon for now and into the future. We have been holding this information back since 2016 after Amazon's last policy change. No more GAMES, no more NONSENSE, no more CONFUSION...this page is here to provide the truth on this matter.

 

First let's start with the facts. What is Amazon's policy regarding the use of GTIN's (UPC and EAN codes)?

Here is a copy of Amazon's "Valid UPCs" article from the seller central help section:

"We verify the authenticity of product UPCs by checking the GS1 database. UPCs that do not match the information provided by GS1 will be considered invalid. We recommend obtaining your UPCs directly from GS1 (and not from other third parties selling UPC licenses) to ensure the appropriate information is reflected in the GS1 database.

Important: All invalid product UPC listings will be removed and may result in your ASIN creation or selling privileges being temporarily or permanently removed. For more information on licensing UPCs from GS1, see the GSI standard website."

Here is a screenshot of Amazon's seller article labeled "Valid UPCs" taken directly from Amazon seller central:

Let's point out exactly what Amazon is stating here in word-for-word context from their policy. Amazon states the following:

"We verify the authenticity of product UPCs by checking the GS1 database."

- This statement is 100% correct. Prior to 2014, Amazon did not cross reference UPC codes against the GS1 GEPIR database. Technically prior to 2014 you could simply create the first 11 digits of a 12 digit UPC-A code out of thin air and randomize the last digit (check digit) from 0-9 until the check digit was seen as correct by the Amazon system and the UPC code would be accepted by Amazon. Prior to a Amazon UPC code policy change that occurred around September/October of 2014, Amazon did not cross check any UPC codes against the GS1 GEPIR database. Amazon was checking to ensure that the last digit (check digit) was correct though. We can only assume that Amazon began requiring the check digit to be correct as it would cause barcode scannability issues if the check digit was not correct. This is a good thing that Amazon is now cross checking each UPC code against the GS1 GEPIR database. The next sentence states:

"UPCs that do not match the information provided by GS1 will be considered invalid."

- This statement is incorrect. The keyword to focus on here is "information". The only database that exists is the GS1 GEPIR database. The only real important information in the GS1 GEPIR database is the prefix owner and address. Amazon does not require that the UPC prefix owner name which appears in the GS1 GEPIR database, matches your company or product name, brand or manufacturer name. The next sentence states:

"We recommend obtaining your UPCs directly from GS1 (and not from other third parties selling UPC licenses) to ensure the appropriate information is reflected in the GS1 database."

- This statement points out that Amazon recommends you should ONLY obtain your UPC codes DIRECTLY from GS1 to ensure the appropriate "information" is reflected in the GS1 database. This is the same "information" we just discussed a few sentences back. As we mentioned, why would this matter if Amazon does not currently require the prefix name in the GS1 GEPIR database to be matched against the product, brand or manufacturer name of the listing you are trying to create? To us, this sounds like they are preparing in the future to make a change where the brand/manufacturer name in your product listing must be the same as the name in the GS1 GEPIR database. Amazon already uses the brand/manufacturer fields to cross reference any companies that are Amazon registered brands to block you from creating listings that are an Amazon registered brand. When creating a listing you may have even seen one of the following error messages before:

If you are seeing these errors you should scroll down to our Amazon error resolution section below to learn how to resolve them. The next sentence from Amazon's valid UPC policy is what concerns most Amazon sellers:

"Important: All invalid product UPC listings will be removed and may result in your ASIN creation or selling privileges being temporarily or permanently removed. For more information on licensing UPCs from GS1, see the GSI standard website."

- This is classic, Amazon is actually using fear tactics. With our combined experience of over 15,000+ hours of helping Amazon sellers, we do not even understand the phrase of "All invalid product UPC listings". If the UPC code that you are using is invalid then the system will actually block you from creating the listing, so since the listing will never submit with an invalid UPC code, does that also mean it's possible to never have your account banned as well? It is important to note that whoever wrote this doesn't even understand the difference between GS1 and GSI from the last sentence. Yes, that's a spelling error and they only had to write 2 sentences here. All jokes aside, out of our customer base of 250,000+ customers we haven't heard of a single case where a seller lost their ability to create listings or their seller privileges whether it was temporary or permanent. Maybe it is possible if you are purchasing some scam UPC codes off of eBay, but if you are purchasing UPC codes from us this surely isn't going to happen.

Conclusion: Amazon wants to clean up their inventory. They have been slowly and steadily improving this since 2008. The main reason for this is for SEO(search engine optimization) purposes. The cleaner that their system is, the higher the rankings for Amazon on search engines. Amazon doesn't want even 2 duplicate products in their system. Amazon's requirement is that they want authentic GS1 verified UPC codes to be used when creating listings. Amazon doesn't state that only "GS1 issued UPC codes purchased directly from GS1 must be used when creating a product listing or they are closing your account permanently". However, if you go to the Amazon seller forums and every Amazon UPC article online, this is the kind of idea that everyone is throwing around. This policy has been in place since 2016. During that time we have sold hundreds of millions of UPC codes for use on Amazon and there are absolutely no issues at all. If an issue was to arise, our customers contact us and we've been providing solutions to every Amazon problem since these new policies were put in place. If amazon was to force the brand/manufacturer fields to match in the future when creating a product listing to be the same as the GS1 GEPIR database name for that UPC code, then you could simply enter that name into those fields and everything would work perfectly. The most important part of Amazon's valid UPCs policy is basically that you need to purchase authentic GS1 UPC codes and that is EXACTLY what we provide.

 

The History & Timeline of Amazon and UPC Code Requirements:

2007 And Earlier: Amazon had a field to enter the UPC code when creating your product listing. However, there were no requirements at all to add a UPC or EAN code.

2008: In early 2008 UPC codes were still not required. Sometime in 2008 Amazon began requiring UPC codes for all product listings. There were actually a few categories where you could create product listings and a UPC code was still not required. Amazon's system was not connected to GS1 in any way to verify that the UPC code originated from a GS1 registered prefix.

2009 through 2011: There were no significant changes noted during this period.

2012 through 2013: Amazon began cracking down on sellers that abused the system by listing products that didn't belong in the categories that didn't require UPC codes. Any product listings in these incorrect categories were required to be updated with UPC codes in order to remain active. Amazon did not process these in an automated way, it seems they had their support team going through product listings manually and anything that didn't look right was flagged as the wrong category. Your product listing would remain suppressed until a UPC code was added to that listing.

2014 through 2015: In September/October 2014 Amazon began cracking down on non GS1 registered UPC codes and these were the biggest changes to date since 2008. From 2008 until this point you could enter ANY 12 digit number and as long as the check digit (last digit) was correct then you would be able to create your product listings without any issue. Sellers could type in any sequence of the first 11 digits and then randomize the last digit from 0-9 until it worked. This all came to a stop in 2014 when Amazon was now connected to the GS1 system to ensure that the UPC code originated from a registered GS1 UPC prefix.

2016 Until Current: Most people think that 2016 was the biggest year of changes for Amazon and UPC codes. In fact there were actually NO changes of the requirement of the way they verified a valid UPC code. However, 2016 did become the biggest year of Amazon playing games with Amazon sellers, causing unecessary error messages and making threats! In fact there was nothing wrong with the Amazon UPC policy that went into effect back in 2014. The UPC policy that went into effect back in 2014 where Amazon cross checks the UPC codes against the GS1 database to verify that the UPC code originates from a valid and active prefix should have been the policy originally adopted back in 2008. 2016 was the big year for people spreading mis-information on this topic, Amazon making threats to close accounts (we haven't seen a closed seller account over UPC codes to date yet), creating lots of error messages to confuse sellers whether they had just started selling on Amazon or whether they had been there for years. If you went to GS1 directly to purchase your UPC codes during this time we are sorry you were mis-informed and mislead by Amazon's help articles and seller support. During this time a whole slew of websites came out with incorrect information regarding this as well. Most of these being websites that aren't even involved in the UPC industry. Also, the very few websites that were in the UPC industry that spewed these lies just to sell you on their GS1 prefix purchasing service! (You know who you are buddy). Not to mention if you were seeking help on the Amazon seller support forums where forum members who like to give their 2 cents about something they don't even know about, but yet you provide that information from an authoritative position because you have alot of posts on the forums. If you were a customer of ours during this time, nothing changed at all and we were here to help you throughout the confusion of all of this.

 

Amazon Seller Support For Help With UPC Codes. Does it really exist?

Amazon seller support for UPC codes is non existent. What we are about to tell you here might actually shock you. If you have been an Amazon seller for a long time this will not surprise you at all as you have already found out that Amazon seller support for UPC codes is worthless. The most important thing to always remember about contacting Amazon seller support for assistance with UPC code related problems is this: When using your UPC codes to create product listings whether it is in your seller central account, the file inventory upload or by using the API to create new product listings, you are using a self-serve system. It is your job to get through any UPC code related errors. If at any point in the process you get an error message to contact them for assistance, don't even bother. Amazon makes it seem that they are there for you and they are there to help you if anything goes wrong. The reality of this couldn't be any farther from the truth. The hard truth is, Amazon is not there for any UPC code assistance at all.

If you were to contact Amazon seller support for assistance with your UPC codes their response always the same and they only have 2 questions for you:

1. Did you purchase your UPC codes directly through GS1?
2. If not, please provide a copy of your GS1 certificate.

Those questions are exactly the same. First, why would you be contacting Amazon to help sort out UPC code issues if you purchased directly through GS1 in the first place. Second, why would there even be a problem to the point that you are in contact with Amazon seller support? Third, why would the UPC code not just automatically work because the only way it wouldn't work is if you don't know the brand/manufacturer name when creating the product listing? This would mean that the seller forgot the name of their own brand. It's obvious at this point that Amazon seller support has been instructed to play games with sellers in order to get the customer go directly to GS1. It basically goes like this, "Oh you didn't purchase your UPC codes directly through GS1, and you went with a third party seller? That's it! That's your problem right there!". Every time we see our customers send us the same copy/paste response from Amazon it reminds of that shirt you would see back in the 1990's and early 2000's that said: Rule#1: Dad is always right! Rule#2: If you don't agree, refer back to Rule#1.

Conclusion: Amazon seller support for ANYTHING is worthless. They send you copy/paste replies from their own help articles, which you already read prior to contacting them. The last time that Amazon seller support was actually helpful was back in 2011 and earlier. From sometime in 2012 until currently it has only gone downhill. If you want actual real support for your UPC codes through Amazon, just contact us. Our support team here can resolve any Amazon UPC code issue that you have. If you want some free entertainment just try contacting Amazon seller support for the fun of it and you'll surely be entertained by their reply.

 

All Amazon UPC Code Error Messages and How To Resolve Them:

Below is a full and complete list of all error messages that you will see related to UPC codes specifically.

IMPORTANT TIP: If your error message uses the term "SKU" that is related to a SKU number problem. SKU numbers are NOT the same as UPC and EAN codes. A SKU number is a private or internal code for your products. A UPC/EAN code is a publicly used code. If you see any error messages with the term SKU you'll need to modify or remove the SKU number until the error is no longer displayed.

#1 Most Common Error Message:

"You are using UPCs, EANs, ISBNs, ASINs, or JAN codes that do not match the products you are trying to list. If you believe you have reached this message in error, please contact Seller Support."

Screenshot of this error message:

How this Error is Triggered:

This error is not triggered by anything else besides the Brand AND Manufacturer Fields. Amazon is cross checking the UPC code against the GS1 GEPIR system. First they ensure that the check digit (last digit of UPC/EAN code) is correct, this is more than likely done internally as it doesn't require checking against a database but rather a mathematical formula. The next thing they are checking is the UPC code against the GS1 GEPIR database to ensure the UPC code comes from an authentic GS1 prefix and that the UPC code being used doesn't belong UPC prefix that is registered within the Amazon brand registry program. The Amazon brand registry program protects large sized companies from the unauthorized use of creating product listings under that big brand name. If you want to trigger this error on purpose as a test just put the brand "Lenovo" (without the quotes) in the Brand or Manufacturer fields when creating your product listing.

How this Error is Resolved:

It is as simple as not entering a brand/manufacturer name that is using the Amazon brand registry program. If you are listing a brand name product that is triggering this error just modify the brand name until the error is removed and you are happy with the result. For example: "Lenovo" will trigger the error message. "Lenovoo" will not. You just need to get creative with this. When the day comes that Amazon changes this, we have a workaround that is 100% legal and safe to use.

IMPORTANT TIP FOR AMAZON SELLER CENTRAL USERS ONLY: When you go to change the brand and manufacturer fields you will need to remove the data within the brand and manufacturer fields quickly. As you are changing these fields, the errors will keep popping up. Just be persistent with it by removing the data in both fields first and keep closing the errors as they pop up and the error messages will then stop coming up.

Please keep in mind that we advise against listing big brand name products on Amazon. If this is what you are selling on Amazon please go down to our section below of things NOT to do on Amazon for more information on this topic.

Another situation here is if you are an authorized retailer for the brand name that is triggering this error. If you are an authorized retailer, you need to be using the UPC codes that, that particular brand has designated to use for those products. If you are an authorized retailer for a large brand, then you shouldn't be using our UPC codes in the first place to create the product listing. If you are an authorized retailer and the product listing that you are selling is not on Amazon then you should be obtaining the UPC code directly from the brand which you represent as long as they have given you the legal ability to list that product where it is not listed. In order to be an authorized reseller on Amazon you'll need to contact Amazon seller support to provide them with the necessary requested information.

 

#2 Error Message:

"You may not create ASINs for this brand. Please review our ASIN Creation Policy here: https://sellercentral.amazon.com/gp/help/201844590 . If your product is not listed in the Amazon catalog and should be listed as a new ASIN, contact Seller Support at https://sellercentral.amazon.com/hz/contact-us and mention error code 5461."

Screenshot of this error message:

How this Error is Triggered:

This error seems to be triggered by big brands that are not part of the Amazon brand registry program. It seems that Amazon may have done this as a proactive approach to protect big brands that aren't part of the Amazon brand registry program from having duplicate listings being added to the site. It is possible that this is also an early form of an error message from when the Amazon brand registry program initially began as well. If you want to test to see this error message live then just enter either one of these brands "Samsung" or "Apple" into the brand and manufacturer fields.

How this Error is Resolved:

The resolution to this error message is the same as the error message above. It is as simple as not entering a brand/manufacturer name that is using the Amazon brand registry program. If you are listing a brand name product that is triggering this error just modify the brand name until the error is removed and you are happy with the result. For example: "Samsung" will trigger the error message. "Samsungg" will not. You just need to get creative with this. When the day comes that Amazon changes this, we have a workaround that is 100% legal and safe to use.

IMPORTANT TIP FOR AMAZON SELLER CENTRAL USERS ONLY: When you go to change the brand and manufacturer fields you will need to remove the data within the brand and manufacturer fields quickly. As you are changing these fields, the errors will keep popping up. Just be persistent with it by removing the data in both fields first and keep closing the errors as they pop up and the error messages will then stop coming up.

Please keep in mind that we advise against listing big brand name products on Amazon. If this is what you are selling on Amazon please go down to our section below of things NOT to do on Amazon for more information on this topic.

Another situation here is if you are an authorized retailer for the brand name that is triggering this error. If you are an authorized retailer, you need to be using the UPC codes that, that particular brand has designated to use for those products. If you are an authorized retailer for a large brand, then you shouldn't be using our UPC codes in the first place to create the product listing. If you are an authorized retailer and the product listing that you are selling is not on Amazon then you should be obtaining the UPC code directly from the brand which you represent as long as they have given you the legal ability to list that product where it is not listed. In order to be an authorized reseller on Amazon you'll need to contact Amazon seller support to provide them with the necessary requested information.

 

#3 Error Message:

"!Manufacturer Part Number : The value 'Test' specified cannot be used as it conflicts with the value 'MPN#' for ASIN 'ASIN#' in the Amazon catalog. If this is ASIN 'ASIN#', update the value to match the ASIN data. If this is a different product, update identifying information (UPC/EAN/Part Number/etc.)."

Screenshot of this error message:

How this Error is Triggered:

This is typical Amazon trickery here! The field that shows this error is the Manufacturer Part Number field. It almost makes you think that the problem is with the manufacturer part number and nothing else. Don't even bother trying to resolve this one by changing all sorts of data to resolve this error. Prior to the 2016 Amazon policy changes, you could actually go down a road of changing everything and getting the product listing to actually work. This caused a mess of a situation where there were multiple ASIN's assigned to a single UPC code. Today you can no longer bypass the errors as even if the listing does get created it will eventually be removed from the system. The problem causing this error is something that your average user would never suspect, but the problem is the UPC code number has already been used by another seller and there is already an existing product under that UPC code. If you do business with non legitimate or inexpensive UPC sellers, you will go down a road of seeing this problem repeatedly. This problem is actually a problem with the UPC code that you were sold or if you accidently entered one of your already used UPC codes again. If you see this error message with one of the UPC codes that you purchased from us, contact us and provide a screenshot of the error so we can look into this and get it resolved for you.

How this Error is Resolved:

You will need to contact us and provide a screenshot of the error message so that we can determine the source of the problem. Do not stop everything you are doing to contact us, you can just use the next UPC code on your list and contact us later so we can look into it for you. If you have already assigned the UPC code to a product and your barcode is already printed on your product or applied by a label, then contact us without moving forward so we can take a look at it first. If you aren't using our UPC codes then you'll be seeing alot of these errors and it will become extremely frustrating. This has nothing to do with an authentic UPC code but a high quality UPC code.

 

#4 Error Message:

"Sorry, this product is ineligible for Amazon Marketplace selling at this time."

Screenshot of this error message:

How this Error is Triggered:

There is even more Amazon trickery going on here. This error is triggered when you select an unlocked category (not requiring prior approval first) and you attempt to use a UPC code that belongs to an an existing item that is already listed in a category that you are not approved to sell in. Low quality UPC codes or an incorrect UPC code are the main causes of this issue. If you are seeing this error message, please contact us so that we can investigate the cause of the issue and get it resolved for you.

How this Error is Resolved:

You will need to contact us and provide a screenshot of the error message so that we can determine the source of the problem. Do not stop everything you are doing to contact us, you can just use the next UPC code on your list and contact us later so we can look into it for you. If you have already assigned the UPC code to a product and your barcode is already printed on your product or applied by a label, then contact us without moving forward so we can take a look at it first. If you aren't using our UPC codes then you'll be seeing alot of these errors and it will become extremely frustrating. This has nothing to do with an authentic UPC code but a high quality UPC code.

 

#5 Error Message:

"!Product ID : The value specified is invalid."

Screenshot of this error message:

How this Error is Triggered:

This error can come up for a variety of reasons. We would say the biggest cause of this is user error or maybe even buying UPC codes from a fly-by-night company that has absolutely no idea what they are doing. This error can be caused by the following:

- Less than 12 digit UPC code entered (Must be a minimum of 12 digits for Amazon)
- Incorrect check digit (last digit)
- Correct check digit but a completely invalid UPC code like the one in the screenshot example above.
- It's also possible that if you are manually typing your UPC code that you made a mistake when typing, so check the correct number again.
- It doesn't matter if you enter a 13 digit EAN number with the UPC option selected or a 12 digit UPC number while selecting the EAN option, Amazon will sort this and there is no error for this simple mistake.

How this Error is Resolved:

Before anything else DOUBLE CHECK the number you entered as it may be incorrect. Then use the above list of possibilities to narrow down the issue. It is a good practice to copy/paste UPC and EAN numbers. One simple and careless mistake on your end can cause alot of issues. All of the numbers within a UPC and EAN code must be 100% correct or you will have problems. If you are ordering from us and you are copying/pasting your UPC codes, you'll never have a single problem unless you accidentally mess something up along the way. Our systems do not make mistakes and have never have.


Things NOT to do when creating product listings at Amazon and other important notes:

- AMAZON IS NOT EBAY! When you go to create a listing for a product at eBay, you take some pictures of your product and fill out an online form to submit your product listing. That's it, there's nothing more to it. Amazon is NOT the same as eBay and we take the stance with how Amazon wants things for this as it logically makes sense - even though our stance on this technically costs us money to tell you the truth. When you go to sell a product that is not manufactured by your company you need to search for an existing product listing FIRST. If that product is already listed, you add your product offering UNDER that listing. You don't go and create another listing for an existing product from scratch, this is against Amazon's terms of service and policies that you accepted when you created your seller account. Don't create multiple of the same listings, your listings will eventually get linked to the main product by an internal automated system that Amazon uses. If you are the manufacturer of your products and you have distributed products to other companies who represent your company, you still need to search for your products. One of your vendors may have already created a product listing and you didn't know about it yet. Now, let's say you are the manufacturer and brand that solely distributed it's own products and sells them directly to the consumer, you don't even need to search at all. You can just go straight in and begin creating your product listings. The important part to remember here is this, search for an existing product first, if it exists put your offer under that listing, if it doesn't exist you then can create the product listing.

IMPORTANT TIP: When you are searching for an existing product listing to see if one exists DO NOT search through the main Amazon search. The main Amazon search on the Amazon website is ONLY for products in an active status that are in stock or where additional stock is on the way. You need to search under the "Add a product" section within your Amazon seller central account. To access this search area do the following: Login to your Seller Central account -> Mouseover the Inventory Link at the top -> Click Add a product. This is the true Amazon inventory search which includes everything. You can't even access this area through the API. This includes their entire inventory even suppressed listings as well.

- Create a Listing you would buy from! - Listing your products for sale on Amazon.com is not a joke, so don't make your listings look like a joke. You are putting your products for sale on a website that just did $232 Billion in sales in 2018. Don't just create a listing that's along the lines of "Hi Guys, Buy my stuff". You wanna get your seller account banned? This might be a quick way to do it with enough listings along these lines. Sit down and spend the time to properly prepare a rich, unique and detailed product listing. This will show Amazon that you take things seriously.

- Put your products in the correct categories and sub-category - Spend the time to create your listings in the correct category and sub category. You can't change this later so do it right the first time. Whenever you sell a product within a certain category and sub category there are different fields of data required for each one. Make sure you include as many details as possible. Selling in the correct category can actually boost your sales and traffic to your product listings.

- First Time Sellers - Slow down bossman! It's your first day as an Amazon seller and you created how many listings? 500? Slow down and take it easy. You are new and fresh to the system. Amazon doesn't tell you this but on new seller accounts and accounts with very few listings and a low amount of overall recent account activity, they are manually reviewing what you are doing. Amazon has been secretly doing this since around 2012 - 2013 when we first caught on to this. Once you build up a history of being a good seller on the platform and creating quality listings for a couple of weeks then you can begin to ramp up the quantitiy of product listings that you would like to create.

- Your product listing isn't really yours- We hate to be the bearer of bad news on this one. That beautiful listing you just created is now the official property of Amazon, not you even though you were the one who created it. Also, if your product is too generic you are going to find other sellers under your own listing, taking your sales away! Make sure that any generic products you sell are properly branded, making it more difficult for someone else to sell under your listing. If the other seller under your listing isn't selling the exact same product as you, it will only be a matter of time before they are removed from that listing or the entire platform.

 

Interesting and unique things to note about Amazon and UPC Codes:

- This one is too good not to share with everyone. Recently we dealt with a customer who was getting error message #1 from above when he was trying to use his UPC codes. However, the error was being triggered for a company name that didn't sound like a big brand name. Eventually after troubleshooting with the customer we found out he is part of the Amazon brand registry program. When the customer was entering his own Brand and Manufacturer name the error kept coming up. When you are part of the Amazon brand registry program you register with all of your company information including the GS1 prefix that your UPC codes will be originating from. So essentially the customer was blocking himself from creating his own listing when using our UPC codes. The reason for this is because the UPC codes we sold to him are obviously not able to match the same name as the GS1 UPC codes that he was leasing from GS1 since the registered prefix names are different from each other. So when entering the brand and manufacturer names he had to modify his own company name in order to get this to work. That is absolutely absurd that you would have to modify your own company name to create a product listing! Your first thought might be why was he purchasing UPC codes from us when he could just use the UPC codes that he was leasing from GS1?

This customer signed up for the Amazon brand registry to protect his listings. In order to do this you need to provide Amazon with your GS1 certificate which matches with your company name. He only did this with a minimal number of UPC codes when going through GS1 to save on costs and renewal fees. For the rest of his UPC codes he exclusively uses ours only as the thousands of UPC codes they use per month cost $100's vs. $1,000's with GS1, plus there are no renewal fees when buying our UPC codes. The Amazon brand registry program is nearly worthless. You are actually helping Amazon more than your own brand when you sign up for Amazon brand registry. We do have a few tricks up our sleeve though for using the Amazon brand registry for alternate purposes and those will be released when we feel the time is right.

- This is something pretty interesting to note. Our UPC codes do not work for putting your products in physical walmart stores but our UPC codes work great if you are a seller on Walmart.com. The reason why they do not work for physical walmart stores is because the list of requirements are much different including the fact that you'll have to provide a GS1 certificate which is registered in your company name. Obviously we are not able to create a certificate since it must originate from GS1. We do have another workaround for this but it would not be cost effective to implement for users just putting their products in Walmart stores. Back in 2016 it was announced that Walmart would acquire Jet.com for $3.3 Billion. Our UPC codes work great for Walmart.com and Jet.com and it's pretty interesting to note that both of these marketplaces don't require a GS1 certificate in order to create new product listings on the site. So if you wanna put your product in a physical walmart location, you're going to need to supply a GS1 certificate registered in your company's exact name. Yet, if you go to sell your products as a 3rd party seller on the walmart.com site you don't need to supply any certificate at all. This is also the same identical process when selling your products through Jet.com as a seller, no GS1 certificate required. It's actually pretty entertaining that Walmart knows better to not force GS1 certificates to be required. They know their total product database would be lacking and they wouldn't be able to compete. The same would go for Jet.com. Now imagine the same situation with Amazon if they required for you to provide a GS1 certificate in your company name, could you imagine how fast their database of products would shrink? At the same time sellers would be flocking to other marketplaces like eBay, Etsy, Walmart.com and Jet.com and while all of their competitor product databases would be growing, Amazon's would be shrinking.

 

Frequently Asked Questions For Amazon UPC Codes Sold by Instant UPC Codes:

Question: Do the UPC codes that you sell work on Amazon?
Answer: Of course! There hasn't been a time of where they didn't stop working for Amazon. In fact, our UPC codes are actually tailored to meet Amazon policies and are 100% safe to use. If they are good enough for our customer base of 250,000+ customers, then we guarantee they are good for you.

Question: What happens if I buy a UPC code from you and it doesn't work on Amazon?
Answer: Contact us! All of our UPC codes are guaranteed to work on Amazon. We are here to help you. Amazon seller support will offer absolutely no support at all for UPC codes that we sell to you as described above. You can even resolve 99.9% of any Amazon UPC code issues using the Amazon error message section above.

Question: What kind of UPC codes are you selling exactly. Are they from GS1?
Answer: We obtain the legal rights to our UPC codes by purchasing them from the original grandfathered prefixes from the UCC - Uniform Code Council (Now known as GS1). We purchase only unused UPC codes from the original owners of these prefixes. Once we obtain the legal rights to these UPC codes we then begin running them through our internal systems to remove any stolen, hijacked or mis-typed UPC codes that have been used over the years from the prefix. The prefixes from which we purchase UPC codes from at their youngest date would originate prior to Aug. 28th 2002 (The UCC lawsuit settlement date). This means that these UPC codes are at least a minimum of 17 years old as of the date of writing this. Most of our UPC codes originate from prefixes which were originally obtained from the years 1997 - 2000. By the time that our manual and automated work is complete, we are left with an absolutely perfect, brand new and unused UPC code ready for you to use on your products. It takes a long time and extensive work to produce such a perfected final product, but we believe in only providing the highest quality product possible.

Question: Amazon says if I don't buy my UPC codes from GS1 directly they can close my account?
Answer: We have never heard of a single instance where a seller lost their account due to not purchasing UPC codes directly from GS1. The UPC market at the moment is full of scam UPC codes being sold everywhere from the internet to eBay. Using UPC codes that are not authentic or don't match a GS1 registered prefix might actually lead to an account closure. If you haven't already, we recommend reading the section above where we break down the Amazon UPC policy sentence by sentence. Nowhere in that policy does it explicitly state that Amazon will close your account for not buying UPC codes directly from GS1.

Question: I have read on the Amazon seller forums that you need to purchase UPC codes only directly from GS1, is this true?
Answer: Absolutely not, you should not be taking legal advice from somone on a forum in the first place. It doesn't matter whether the forum member has 10 or 10,000 posts, it doesn't make their opinion any more credible. Would you call a plumber to ask their opinion for repairing your AC unit? For this same principle if you want clarification on something, seek professional advice. Obviously since this is what we do every day, contact us we are only an email or a phone call away.

Question: A website I found contradicts what you are saying on this page who do I trust?
Answer: Who are they and what do they sell? Are they even in the UPC industry? If they are in the UPC industry are they even a relevant source? If we say that our UPC codes work for Amazon and they are safe to use, isn't it our name on the line after all? It should be pretty clear with the information just posted on this single page, we know what we're talking about and that we're good at it. After all, this is the largest single source of Amazon UPC code information posted anywhere.

Question: Why are you so angry about the UPC code situation with Amazon?
Answer: After the 2016 policy changes we watched site by site and forum member by forum member spread false information. We sat and watched it all go down. Our sales never changed, so it wasn't about the money. However, certain little bits and pieces have been posted over the years that contain so much misinformation we could no longer sit here and watch the nonsense continue. There always comes a time when the truth should be told. This article represents a valuable lesson to many parties involved that you should not exert your authority where you don't have the authority.

Question: How are you so sure that your UPC codes will always be accepted by Amazon in the future?
Answer: The UCC (Now GS1) lawsuit settlement date of Aug. 28th 2002, tells the true story on this one. All of those grandfathered UPC prefixes sold prior to Aug. 28th 2002 must retain the same identical level of product usability of the UPC codes sold after this date. Basically if you're gonna screw over the grandfathered prefix owners, there's going to be a few problems. If they want another class action lawsuit, sure no problem we already have all of the class members on speed dial and there's quite a few of them around ~300,000 to be specific. As long as everyone continues to play by the rules, there shouldn't be any problems. On top of all of this we have additional ways around anything that any party believes will stop the use of the UPC codes that we sell. There is not even the possibility of overhauling the entire UPC-A and EAN-13 standard system because the grandfathered prefix owners must still receive the same level of product usability.

Question: Do you guarantee that all UPC codes you sell are guaranteed to work on Amazon?
Answer: Yes! Not only do we guarantee for our UPC codes to always work, we guarantee we will help you get any problems resolved that you may encounter along the way.

Question: Will Instant UPC Codes offer a refund if my UPC codes don't work on Amazon?
Answer: There is not a single instance where your UPC codes won't be accepted on Amazon. We do not permit any type of refund for our UPC and EAN codes. Once our systems have assigned your UPC code order to you which is completed instantly upon purchase, we can no longer offer a refund to you. The reason for this is because once an order is assigned to a customer, we do not send UPC codes that were once in the hands of a previous customer and then provide them to a different customer. We only provide the highest quality unused UPC codes that have never been previously issued to any party.

Question: Is there any part of Amazon's systems where your UPC code won't be accepted?
Answer: The answer to this is Yes and No. If you plan on working with the Amazon Brand Registry program, you will need to go to GS1 to lease a prefix. However, if you are under the Amazon Brand Registry program and you use our UPC codes for products that you don't want under the Amazon Brand Registry program, then you will need to contact us for a workaround. We have customers that want some of their products to be protected under the program which requires leasing UPC codes from GS1 and for some of their other products it is not cost effective to lease the GS1 UPC codes for those products. Essentially you can block yourself out from listing under your own company name if you are in the Amazon brand registry program. Also, if you are working with Amazon's EDI systems you will need to lease UPC codes from GS1 as well. If you don't know what Amazon's EDI program is, then don't even worry about this.

 

Customer Questions and Comments Section:

Do you have a question or comment about using your UPC codes at Amazon? Are you maybe an Amazon seller who feels our pain in this situation? Feel free to ask a question or even tell us a story or two about your experiences using UPC codes at Amazon. We will reply personally to each and every comment that is left here. Let us know your thoughts, we would love to hear from you!