Quick UPC/EAN Resource Guide - Step By Step

This guide serves as a helpful resource on what you should after purchasing UPC codes.

Types of Products

There are 2 different categories of products that you need UPC Codes for. These categories are for online sellers and retail sellers. Depending on what type of seller you are, we have included a step-by-step guide to help you get started. There are different procedures to follow depending on what type of seller you are and how you plan to market your product.

Online Seller Example - Amazon, iTunes, Pandora etc....

Retail Seller Example - Home Depot, Kohl's, Sears etc....

Sometimes you will be a seller in both categories as you want to market your products online and in retail stores. If you plan on putting your products online and in retail stores you will just follow the step by step instructions for each.

 

Online Sellers

Below is a step by step process for selling your products online. This will help you get up and running quickly and easily. Of course we cannot provide a step by step process for every online retailer, but this generic guide will be 99% accurate for listing your products at any online marketplace.

Step 1 - Organization (Same process for online/retail sellers) Now that you've purchased UPC codes, you will need to start an organization process of some sort to keep track of the UPC codes that you delegate to each of your products. If you purchased a 1 or 5 UPC package from us, then your UPC Codes will be delivered within your confirmation email. If you purchase any package of 10+ UPC Codes, then your order will be delivered in an excel file in .xls file format for your convenience. You can either use the excel file to organize what product you decide to assign to each UPC code or you can simply move the UPC codes into a notepad, microsoft word or any other text editor of your choice. The reason for the organization process is because you do not want to confuse different UPC codes for different products that you sell. For example, if you sell a small sized blue t-shirt, the UPC code that you assign to that specific product cannot be assigned to a small sized red t-shirt. For the small size red t-shirt you will assign a completely different UPC code. Remember, organization is key when it comes to UPC codes. Without organization you can cause many problems within your inventory of products.

Step 2 - Assigning UPC Codes (Same process for online/retail sellers) YOU are going to be the one choosing which UPC code gets assigned to each one of your products. Remember, we ALWAYS provide each order of UPC codes in sequential order. Once you decide which UPC code to assign to that product, make sure to keep track within your organization system that the specific UPC code you just assigned is for a specific product. Make sure to take notes of what product is assigned to each UPC code. This is the lifeblood of your inventory system.

Step 3 - Double Checking Your Work - Whether you plan to sell your products on Amazon or another online marketplace, at some point while listing your product, you will be asked for your UPC code number. Make sure when you either type/copy/paste your UPC code when prompted, that you double and triple check the number. If the number is not 100% correct, this can cause you serious problems down the road. Also, remember to make sure once you enter your UPC number, that it doesn't contain any unnecessary white/blank space before/after the UPC code number.

Step 4 - Patience - Once you have provided your UPC code when listing your product to an online marketplace, it might take anywhere from 5 mins - 48 hours for your product to go live. Sometimes different online marketplaces use specific verification methods to make sure you are using a legitimate UPC code number, which is why it takes time. Be patient!

Step 5 - UPC Code Data (Optional for Online & Retail Sellers) - You may have noticed there are websites or cell phone apps that allow you to search a specific UPC code number to locate the best prices online. Sometimes your buyers will want to compare prices/product specs in which you can provide this information to them. In order for this information to be properly located when a buyer searches for one of your UPC codes, you will need to provide the necessary product information for the corresponding product. Since this is an optional step, we have provided an entire write-up on this process which can be found by scrolling to the bottom of this page or by clicking here: UPC Product Data

Step 6 - Barcode Labeling (Optional for Online Sellers) - Just because specific marketplaces such as Amazon require for you to have a UPC code for each of your products does not mean they require for you to have your barcode printed on each one of your packages. Depending on where you are selling your products online, you may or may not need to have your barcode on your products. If you decide that you do want to include your barcodes on your products, you can approach the situation by either having the product packaging to already include the barcode or you can print/buy barcode labels to put on your products.

 

Retail Sellers

The process for selling your products in retail stores varies slightly from the online selling process.

Step 1 - Organization (Same process for online/retail sellers) Now that you've purchased UPC codes, you will need to start an organization process of some sort to keep track of the UPC codes that you delegate to each of your products. If you purchased a 1 or 5 UPC package from us, then your UPC Codes will be delivered within your confirmation email. If you purchase any package of 10+ UPC Codes, then your order will be delivered in an excel file in .xls file format for your convenience. You can either use the excel file to organize what product you decide to assign to each UPC code or you can simply move the UPC codes into a notepad, microsoft word or any other text editor of your choice. The reason for the organization process is because you do not want to confuse different UPC codes for different products that you sell. For example, if you a small sized blue t-shirt, the UPC code that you assign to that specific product cannot be assigned to a small sized red t-shirt. For the small size red t-shirt you will assign a completely different UPC code. Remember, organization is key when it comes to UPC codes. Without organization you can cause many problems within your inventory of products.

Step 2 - Assigning UPC Codes (Same process for online/retail sellers) YOU are going to be the one choosing which UPC code gets assigned to each one of your products. Remember, we ALWAYS provide each order of UPC codes in sequential order. Once you decide which UPC code to assign to that product, make sure to keep track within your organization system that the specific UPC code you just assigned is for a specific product. Make sure to take notes of what product is assigned to each UPC code. This is the lifeblood of your inventory system.

Step 3 - Barcode Labeling - When selling your products in a retail situation, your product packaging will always need to have your barcode somewhere on the product packaging itself. Whether you decide to get the barcode printed as part of the artwork for your packaging or whether you decide to use a barcode label, this choice is completely up to you. If you are selling a high volume of products, you obviously want the barcode printed on the packaging itself. If you sell a small-medium volume of products or you just want to test the waters with a new product, we recommend that you use barcode labels to put on each of your products.

Step 4 - Marketing - Once your product packaging contains your barcode for that product, you are now ready to start the marketing process. This process involves contacting retail vendors to help distribute your product. This process can be simple or complex. We do not have any specific information on the best ways to go about finding merchants to help sell your products. Let's imagine that you sell bicycle parts for all different types of bicycles, you could start by contacting local biking stores in your area, online bicycle stores or even large retail stores like Target or Kmart. Since your product is already ready to go and be distributed, you will be required to fill out an application with each store because they want to know more about you/your products before they are willing to bring your product on board. During this application process, you will be usually asked for your UPC code for each product. Since you already have that all complete, just fill out the application and that's it. Don't get too excited and fill out tons of applications just because you want to move your business forward quickly. Unless you have the product ready to be supplied, these merchants do not want to be waiting around for months for you to get your products ready. Their goal is to promote their best selling products and most reliable vendors.

Step 5 - UPC Code Data (Optional for Online & Retail Sellers) - You may have noticed there are websites or cell phone apps that allow you to search a specific UPC code number to locate the best prices online. Sometimes your buyers will want to compare prices/product specs in which you can provide this information to them. In order for this information to be properly located when a buyer searches for one of your UPC codes, you will need to provide the necessary product information for the corresponding product. Since this is an optional step, we have provided an entire write-up on this process which can be found in the next section below.

 

UPC Product Data - Product Specification Syndication

All of the UPC codes that we sell to our customers come un-registered without our name attached to them in any way. This is exactly what you want. Now that you legally own the UPC codes, you can register each UPC code with product specifications or product data that corresponds with each UPC code. You may have seen price comparison websites or cell phone apps that allow you to search by UPC code for the lowest price and then product information shows up with the product results. From a logical standpoint you would think that there is a standardized database which holds all of this information.... there is not. If you use any price comparison website or cell phone app that allows you to search by UPC code and you enter one of the UPC codes that we just sold to you, it will show usually "No data" or "No Information". The reason for this is because we leave this blank for our customers to decide if they want to register the UPC codes to their products or not. Beware of other UPC code companies that attach their name to the UPC code as they use this as a marketing tool to promote their business instead of yours. They are your UPC codes, you should always be allowed to customize 100% of the registration process.

It is our personal opinion that if you are the manufacturer of a product, you should register each and every one of your UPC codes so that if a potential buyer searches for your UPC code, that it doesn't show "no data". We believe that this makes a company and its products stand out more and it also helps get some extra "buzz" going for your products on the internet as well.

To register your product for these price comparison programs/feeds to pick up your products/product information, there are several different companies that you can register with. The main companies that handle this product syndication are:

- UPCDatabase.com
- Red Laser
- The FIND
- Shopping.com
- Shop Savvy

You can provide your product information/UPC codes to just 1 or all of the companies listed above, however, not every website comparison service or cell phone app will be able to find the data you provided as their systems are connected to different services. This is why we recommend that you submit your product information to ALL of the companies listed above as this will help with maximum exposure of your products and services. Shortly after submitting your information to each one of the above companies, your product will now be found much easier online as well. Keep in mind once you submit this information it can take up to 2 weeks for your products to be found within the major search engines. Usually the process is only a matter of a few days but can take up to 2 weeks, so remember to be patient after submitting your product information.